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Yeah, it is pretty funny that it is the Moose after all.
But you have to give the organizers one thing: they sure know how to promote via radio, press release, etc. This event has turned out to be way higher profile than any NZIHL event has ever been. Perhaps we can learn from them? I’ve had all sorts of people ask me about this Canada vrs US series. No one ever asked me before about NZIHL games. People out there who have never seen a hockey game before are curious and now wanting to go to this event. The games may seem like a laughable jack up, but the promotion is really getting ice hockey out there in front of people who never were interested before.
"Kyle":1479fare wrote:I would have guessed, though it’s not clear from the material that Shannon and Wilson are the captains of the Canadian moose oldtimers teams that are travelling with the main senior teams, and than Quincey and Schremp are the captains of the senior teams that will play the headlines.
[/quote:1479fare]If you read this article
http://www.odt.co.nz/sport/ice-hockey/150412/ice-hockey-millions-expected-watch-nz-series%5B/url:1479fare%5D
It implies Shannon is on the USA team,
“Douglas expects everyone in the two squads for the series to be an NHL player or draft player, recently retired NHL player, or an American Hockey League player.
One of the former stars is Daryl Shannon (United States), who retired from the NHL two years ago after playing 544 games.”If you couple that with the moose literature that suggests Shannon is captaining a squad, it leads one to believe they are the same team.
Also note they say
“The tour is led by NHL player Kyle Quincey, who will captain the Canadian team. “
Perhaps Schremp and Quincey are figurehead captains?
"Kyle":xs93rwcm wrote:I would have guessed, though it’s not clear from the material that Shannon and Wilson are the captains of the Canadian moose oldtimers teams that are travelling with the main senior teams, and than Quincey and Schremp are the captains of the senior teams that will play the headlines.
[/quote:xs93rwcm]I think that’s optimistic at best.
Im with paul, we could turn this to our advantage by promoting the national league everytime someone asks about that game???
"Paul Roth":9mlh93pu wrote:Yeah, it is pretty funny that it is the Moose after all.But you have to give the organizers one thing: they sure know how to promote via radio, press release, etc. This event has turned out to be way higher profile than any NZIHL event has ever been. Perhaps we can learn from them? I’ve had all sorts of people ask me about this Canada vrs US series. No one ever asked me before about NZIHL games. People out there who have never seen a hockey game before are curious and now wanting to go to this event. The games may seem like a laughable jack up, but the promotion is really getting ice hockey out there in front of people who never were interested before.
[/quote:9mlh93pu]If the Thunder would be willing to change their name to Team Canada, Red Devils to Finland, West Auckland to Team USA, etc etc, promotion would be a hell of a lot easier until people caught on.
NZ hockey organisations have always sucked at promotion. So I’m not surprised at all that a company which specialises in such things can do a lot better job.
There’s a thread buried somewhere here in the forum about this. There was a suggestion that a promotion company take over the running of big events and allow them to take most of the profit in exchange providing the promotional push to get people along to the games. It was mostly poo poo’d by everybody, hopefully this event will show that it’s not such a silly idea after all. Damned if I can find that old thread anywhere though – if you find it, please post a link here thanks
” title=”Smiley” />Of course, they wouldn’t get such good promotion if they weren’t lying their arses off, but it is at least a good demonstration of how to get people talking about the sport, minus the USA vs Canada bullshit.
I think you missed the point Ryan, and Kyle kind of alluded to it.
The only reason they got so much publicity was using the words Canada and USA.
Not one person has come up to me and said have you heard of the great Ice hockey match. They are all saying America and Canada are coming!!!!Ok then. How’s this for a plan?
In the future, the Thunder could link up with a local travel agent (one of our hockey moms, for example) and promote a New Zealand tour for overseas senior hockey players. Depending on the target country, the Thunder could be playing exhibition matches against “Team USA” and “Team Canada” in alternate years.
Not only would it raise the profile of hockey here, if promoted properly, but there is likely to be some profit in it as well (which would help pay for the radio/tv advertising etc).
In North America, there are all sorts of camps for senior players (i.e., ordinary wage slaves who want to combine some travel with re-living their youth by playing hockey, normally a camp and/or competitive games with other senior players). For example, I recall they have one at Lake Placid every year.
The NZIHF is working to try and get a 4th team for the NZ Winter games after Korea indicated that they weren’t able to come. One of the options they are looking at is the Allen Cup champions (http://en.wikipedia.org/wiki/Allen_cup) which is the amateur champion in Canada. The Allen Cup champions sometimes tour other places as Team Canada endorsed by Hockey Canada. A lot of players who could have paid pros, but chose a different career.
Paul, that’s exactly what the Canadian Moose do. There’s another similar organised based in New York. That’s largely what Douglas Webber have organised – a piss trip with a sideline in hockey.
"Azzy77":3698m9hw wrote:I think you missed the point Ryan, and Kyle kind of alluded to it.The only reason they got so much publicity was using the words Canada and USA.[/quote:3698m9hw]
I didn’t miss the point. I just think that they’ve pumped a bit more cash injection into promoting it and probably have a better idea of, which I haven’t seen hockey organisations in NZ do this extent before.
But yeah, being douche bags and pretending Canada and the USA are competing against each other gives a huge advantage when it comes to pimping the event.
"Ryan":2mcflxe5 wrote:I didn’t miss the point. I just think that they’ve pumped a bit more cash injection into promoting it and probably have a better idea of, which I haven’t seen hockey organisations in NZ do this extent before.
[/quote:2mcflxe5]As far as I know the other four rinks tend to be fairly close to full at national league games – none of them hold anywhere near as many as Dunedin. So there would be limited value in appointing a professional promoter when there’s no more tickets to be sold in 80% of the games.
Kyle, never be in charge of anything involving money please
” title=”Tongue” />[size=1:37nj9ihy]more promotion = higher ticket prices = more revenue[/size:37nj9ihy]
What’s the good in that? Same number of people see the game, but get charged higher prices to pay the promoter? That’s just taking money directly off hockey fans and giving it to someone for no other benefit.
Most rinks already charge $20/ticket for national league games. That’s about the same price as a ticket to a Super 15 rugby game, and relatively the quality of play is a lot better in rugby. If your model involves “we promote the same game more so there’s more demand so we can charge more and if you don’t have the money you miss out” then your model needs some work.
Yeah Ryan I would have to side with Kyle on this one, you might want to apply for a job with Douglas Webber with your promotion scheme.
Thunder has been around for 3 seasons in full now, the first year we spent truckloads on Advertising and giving free tickets away, the second year we spent a lot, the third year we spent virtually none.
The 3rd year was the only year when the spectators covered the Home game fee…..
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