Growing the game in NZ

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  • #14378
    Kyle
    Member

    On that note, DIHA got $5000 earlier this year to run a primary school programme from Pub Charity. That’s being put into a pilot to give a bunch of kids from four local schools a taste of ice hockey over a week, running next month.

    #14379
    Active
    Member

    Thats exactly what the funding is for but the program  needs to be expanded to lots of schools with perhaps one person running the program. I have forwarded the relevant e-mail to you Kyle

    #14380
    vpatrol
    Member

    Trying to collate these suggestions, can we “box” these ideas into a package format for other provinces/areas?  Essentially create a how to guide complete with forms, expenditures, funding apps etc.  At present it seems that each region is embracing their own ideas, which are good ideas, however should be have a national program pushing in one direction?  Leaving it to each region seems to ensure some will move forward, others will not. 

    #14381
    plod16
    Member

    Growing hockey is always an interesting topic.

    I see that no one has mentioned that the NZIHF are starting a travelling U16 tournament in 2010. It is to be played on a home/away basis with the home team billeting the away team.

    If Dunedin has sufficient players in this age grade and according to some of the comments posted on this forum about how the Dunedin kids are or have cleaned up the SIHL (in this age grade), then these kids would qualify for this tournament.

    It would therefore make sense for Dunedin to enter a team before it all starts?

    This series will also provide a number of fringe people the opportunity to participate eg refs, coaches, managers etc who need experience but have no opportunity to do so except for in the NZIHL or at Nationals.

    #14382
    Kyle
    Member
    "plod16":3ldgxdrk wrote:
    If Dunedin has sufficient players in this age grade and according to some of the comments posted on this forum about how the Dunedin kids are or have cleaned up the SIHL (in this age grade), then these kids would qualify for this tournament.
    [/quote:3ldgxdrk]

    Dunedin is very strong in U13s – undefeated in SIHL in the past three seasons, 48 straight games. I’m trying to see if we can get them up to Christchurch next year to test them out of the region.

    U16s will be a southern wide team, will have some Dunedin kids in it, but Queenstown is currently stronger in this grade.

    #14383
    thirteen
    Member

    kyle, in regards to an exhibition game, do you think we could get one set up for february/march next year? it could even be that contact league we are planning. send the info out to the schools, get them to come to the game. get sponsorship from a bus company to help bring them to the game. we may have to have one game during the school day. brilliant idea mr slowly! im sure the players would be keen for that. 
    or another thought would be having warm up games for the nzihl between thunder & stampede and having schools come to watch them? even travel to gore and get schools from around there to watch or alexandra? plenty of oppotunity to promote the sport in a cheap easy manner

    #14384
    vpatrol
    Member

    what about offering free adnmission to school kids at thunder games?  You have the seating for it.  gold coin donation perhaps to DIHA?

    #14385
    Kyle
    Member

    Pushing Thunder to give away tickets next year is already on my agenda.

    With such a big stadium, there’s no loss to giving away three or four hundred tickets, or selling them for the cost of the ticket. The building isn’t going to fill up, so as long as you don’t give away too many tickets to people who would have brought them anyway, it’s just more people in the building who might come back. Free tickets are a great marketing tool.

    A pre-season Thunder/Stampede game in Gore is a good idea. Teams could pay to get the players there and ask the Gore club to promote it for gold coin. I think they could do with as much promotion of the sport as possible down there. Alexandra is another possibility.

    #14386
    thirteen
    Member

    kyle, the big problem with giving away tickets is that you devalue the game. if i can get a ticket for free, why would i buy one? or if i have to buy one when i used to get it for free, why would i go?

    #14387
    "thirteen":2jqzy36y wrote:
    if i can get a ticket for free, why would i buy one?[/quote:2jqzy36y]

    You wouldn’t. But the chances of you happening to get a ticket would be fairly remote.

    I assume Kyle is referring to handing them out to people who would generally not bother buying a ticket anyway. Things like radio promotions etc. If a radio show gives out 400 tickets, then chances are only a small proportion of them would be used, and those who do use them probably wouldn’t have gone if they didn’t get the ticket for free. There will be certain number of people who would have gone but didn’t because they by chance happened to get a free ticket, but that’s the only loss/devaluing which would occur.

    I’m not saying it’s a good idea, but it’s definitely wouldn’t be a huge loss to the team/rink. Plus the rink would make money from food/drink sales from those who get freebie tickets, not to mention the free advertising obtained from it.

    #14388
    Kyle
    Member

    I’d tend to do it to get something in return. Free ticket to the game if you fill in this form and we add you to our mailing list and spam you for the next three seasons. Free ticket to 20 random people who become a fan of Dunedin Thunder on facebook. Free ticket if you buy one ticket. Free ticket for a kid but must come with a parent (who pays).

    The tickets are essentially only worth the cost of the ticket. I presume Thunder can either get tickets for free, or for a dollar or so. If they buy a pottle of chips the rink gets the dollar back.

    You wouldn’t give them away forever, and you’d work to give them away to any one person once only. But for the price of printing a ticket and giving it to someone, you might get another ticket sold, you might get someone on your mailing list, you might get them buying tickets for the next home game. You’re essentially investing nothing but a possible opportunity cost in the future by building an ice hockey community.

    It’s an advantage we have with our large stands where we can’t fill the building, so having a bunch of people in there for free doesn’t cost us anything.

    As Ryan points out, free tickets will get you on radio, in the newspapers, build hype on the internet, might get you into schools, other non-sporting clubs. All for basically no cost.

    Devaluing the game is a concern, but lets be honest, watching Thunder lose umpteen games in a row does more damage than “hey, free ticket”. That’s someone else’s problem however.

    #14389
    thirteen
    Member

    I see your idea now. thats a good option. mabe send the team to schools to talk in assemblies and hand out a few tickets there. i just want to avoid what Al did and give them away to everyone we know every game

    #14390
    Azzy77
    Moderator

    Yeah those crowds last year were mainly Al’s free give aways.
    And he got like 800 tickets printed by ticketmaster everygame, and they cost like a $1 each.
    I wasn’t even in the team and he gave me 8 to give away each game

    Reason 888 Al has a bad rep amoung thunder players

    Yeah its a fine balance though, because the nelson giants would give away tickets all the time, and they were a winning team. When they tried to charge people for them no one came.

    Also the nuggets kept dropping the prices of their tickets, until no one would go because they thought nothing for $5 can be good.

    But yeah I do like the idea of giving away tickets to people that do something in return.
    But that is not an option to fill a stadium because if people knew there was like 300 free tickets aroundthey just wouldn’t buy any instead wait to get their free one.

    Giveaways are a dangerous game, and you have to be very careful when playing it

    #14391

    Tickets cost a dollar each? Sheesh.

    Would it be possible to create non-official tickets and use those as giveaways to avoid paying a dollar for each one you gave away? Or would that not be allowed by the ticket direct people?

    #14392
    Azzy77
    Moderator

    No we are allowed to make our tickets.
    We just assumed ticketdirect was sponsoring the league so noone question why Al had them, until the bill came.

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