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$1 is pretty minor to ensure some security that people don’t just start making their own. But either way.
It depends on how you are “giving away tickets”. If you are giving them to a specific person, then just need to check their identity at the door with a simple list of people who have free access. If they’re not on the list, they’re not allowed in without a real ticket.
But yeah, I see your point, you don’t want counterfeiters out there, although you would soon know afterwards as you could track the ID number on each one and if there were double ups then obviously someone was cheating the system. Not helpful right there and then, but at least you’d know for next time. That would also require someone to go through and check all the numbers, so perhaps they wouldn’t get checked anyway … (thinking whilst typing here)
What about free to certain groups? I was thinking more along the lines of primary schools etc. Go into a school one week, introduce them to road hockey/ball hockey and give each one a free ticket specifically labled as a primary school ticket. Some 30 year old with a beard tried using it, your radar flicks on. I don’t think the bulk should go to full fee adults but the kids you are trying to attract.
If you are going to do primary school thing, you probably need to give them a voucher for half price adult as well, so they can get to the game?
or no?
I’d suggest if you give out tickets that they’re always numbered. That way you can go back and figure out what promotional activities brought people into the building and what didn’t. Means you know who in Dunedin you’ve given a taste of, and what groups you need to find other ways to reach, who’s not worth trying etc.
Although its labour intensive, I thought about bundling things together.
get some plastic blades that get screwed on to the end of a broken wooden stick (perfect school hockey stick) and get into primary schools as part of phys.ed program. Add the game ticket(s) which are numbered or labled to introduce them to high end hockey. Potentially as well, perhaps bundle a few classes or schools and host a “have a go” session to further get them into ice hockey. They’ve already had a play around with road hockey, they’ve seen how its played on ice and now they get to try themselves. Basically give them an experience. There’s no hockey on tv to get the free exposure so I think regions have to work harder to get it. That’s one idea I thought might work.
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