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I’d suggest if you give out tickets that they’re always numbered. That way you can go back and figure out what promotional activities brought people into the building and what didn’t. Means you know who in Dunedin you’ve given a taste of, and what groups you need to find other ways to reach, who’s not worth trying etc.
$1 is pretty minor to ensure some security that people don’t just start making their own. But either way.
End of 1st 1-0 to Stampede.
End of 2nd 4-3 to Canterbury. Stampede scored on a penalty shot.
11 minutes to go, 4-4.
Lots of penalties apparently.I presume that like the ice black jerseys, these ones have your home team on them. The pictures are just samples.
I’d tend to do it to get something in return. Free ticket to the game if you fill in this form and we add you to our mailing list and spam you for the next three seasons. Free ticket to 20 random people who become a fan of Dunedin Thunder on facebook. Free ticket if you buy one ticket. Free ticket for a kid but must come with a parent (who pays).
The tickets are essentially only worth the cost of the ticket. I presume Thunder can either get tickets for free, or for a dollar or so. If they buy a pottle of chips the rink gets the dollar back.
You wouldn’t give them away forever, and you’d work to give them away to any one person once only. But for the price of printing a ticket and giving it to someone, you might get another ticket sold, you might get someone on your mailing list, you might get them buying tickets for the next home game. You’re essentially investing nothing but a possible opportunity cost in the future by building an ice hockey community.
It’s an advantage we have with our large stands where we can’t fill the building, so having a bunch of people in there for free doesn’t cost us anything.
As Ryan points out, free tickets will get you on radio, in the newspapers, build hype on the internet, might get you into schools, other non-sporting clubs. All for basically no cost.
Devaluing the game is a concern, but lets be honest, watching Thunder lose umpteen games in a row does more damage than “hey, free ticket”. That’s someone else’s problem however.
Pushing Thunder to give away tickets next year is already on my agenda.
With such a big stadium, there’s no loss to giving away three or four hundred tickets, or selling them for the cost of the ticket. The building isn’t going to fill up, so as long as you don’t give away too many tickets to people who would have brought them anyway, it’s just more people in the building who might come back. Free tickets are a great marketing tool.
A pre-season Thunder/Stampede game in Gore is a good idea. Teams could pay to get the players there and ask the Gore club to promote it for gold coin. I think they could do with as much promotion of the sport as possible down there. Alexandra is another possibility.
"cowgirl":3hh739gf wrote:hmmm, pretty sure that’s exactly what I posted earlier!
[/quote:3hh739gf]Not exactly the same. My one looks the same as the one on the nzihl site. Not sure where yours came from but it didn’t include the mention of it being the trial.
This is the full blurb from Jeff Bonazzo:
Skate Of Origin 2009
The New Zealand Ice Hockey Federation is proud to announce the inaugural NZIHL Skate Of Origin 2009!
Skate of Origin is a game played by New Zealand team eligible NZIHL stars. This contest will pit mate against mate, as players will represent the island they first learned how to the game of ice hockey. The North Island Team will boast players from all five NZIHL Teams and will face the very best players to ever come out of the South Island. The game will also serve as trial for the 2010 New Zealand Ice Blacks as they begin to prepare for the Division II World Championships in Estonia in April.
The game will be played on Sunday September 27th at 5:00pm at Paradice Botany in Auckland. This year will mark the very first NZIHL Skate of Origin Game and will go down in the history books as one of the yearly highlights.
The winner will earn the right to hoist the inaugural Glass Family Plate. The stunning silver plate is named after the Glass Family of the South Island with three generations of contributors and builders of the sport within New Zealand. Ben Glass is a founding member of the NZIHF and Patron of the SIHL. Graeme Glass is the Past President of the NZIHF and recently inducted Life Member. And of course there is recent Ice Blacks Captain, Simon Glass.
It is set to be a fast, hard hitting game and is the last chance to see NZIHL action in Auckland in 2009. Tickets will be sold at the door and will be $15 per adult and $10 per child under the age of 16 years.
We were still getting thumped Ryan. In the NZIHL, I’d say anything over 6 goals difference is a thumping.
"plod16":3ldgxdrk wrote:If Dunedin has sufficient players in this age grade and according to some of the comments posted on this forum about how the Dunedin kids are or have cleaned up the SIHL (in this age grade), then these kids would qualify for this tournament.
[/quote:3ldgxdrk]Dunedin is very strong in U13s – undefeated in SIHL in the past three seasons, 48 straight games. I’m trying to see if we can get them up to Christchurch next year to test them out of the region.
U16s will be a southern wide team, will have some Dunedin kids in it, but Queenstown is currently stronger in this grade.
"cowgirl":165y79xs wrote:It is only speculation that it is an Ice Blacks Trial. Si’s not playing anyway now that it’s Sunday!
[/quote:165y79xs]From Jeff’s email:
[quote:165y79xs]The game will also serve as trial for the 2010 New Zealand Ice Blacks as they begin to prepare for the Division II World Championships in Estonia in April.[/quote:165y79xs]
